Connections matter much more than the message that you’re broadcasting.l
Engage to cultivate unforgettable experiences
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Connect with your audience so that marketing activities and overall success come naturally.
It’s possible to use minimal effort to acquire your desired marketing results, simply by being a great observer of social behavior and human nature.
Persuasive marketing leverages the desires, emotions, and interests of various types people in order to persuade them to purchase a product or service
Some people frown upon this type of marketing strategy, but if executed correctly it can be one of the most successful practices in marketing
Persuasive Marketing Examples
There are many different strategies to engage and persuade your target customers to take action.
Here’s a few that I’ve found are the most effective in any salesperson or professional marketer position.
1
Authority Projection
Projecting a position of authority on the product or service that you are marketing inspires your target customer and makes them feel at ease doing business with you
2
Social Validation
Hinting at or providing proof of others doing business with you makes your target customer feel assured and validated about their decision to work with you
3
Attention Bias
Attention bias is when you covertly give more attention to emotionally stimulating factors in a purchase or business decision, whole ignoring or consistently downplaying others.
4
Loss Aversion
Suggesting, subtly, that some type of material, social, or emotional loss may be sustained by your target customer missing out with nudge them in your direction.
5
Interpersonal Finesse
Probably the single most important element of anything in persuasive marketing is the delicate social and intellectual dance that results in interpersonal connections.
6
Engagement Storytelling
Storytelling about your product or service can be used to lullaby your target customer to a decision, but you must tread carefully and spend more time observing than talking.
As mentioned, these are only a few of the most effective persuasive marketing strategies.
The big point, the meat and potatoes, is that when individuals or businesses are able to make personal connections with their target audiences, then that is when marketing is at its pinnacle and success follows.
Statistics of Persuasive Marketing
62%
of consumers are attracted to companies that exhibit moral values and authenticity.
94%
of consumers are loyal to companies that operate with honesty and transparency.
89%
of consumers return to businesses where they developed an interpersonal connection
100%
of consumers may never return if they don’t find some sort of emotional or interpersonal connection with your business.
Steps to Boost Your Persuasive Marketing Impact
Some steps are more effective than others, so it’s up to you to determine which will be most effectively applied in your unique circumstances.
- Observe and listen to people
- Study your audience well
- Learn from societal groups
- Treat everyone accordingly
- Practice being motivational
- Be honest and transparent